Collaboration with Ministry of Commerce’s Pracharat Blue Flag 4.0 Scheme


The Ministry of Commerce, Thailand led by his excellency Mr. Sontirat Sontijirawong (8th left), Minister of Commerce, recently held an MOU signing ceremony for Pracharat Blue Flag 4.0 scheme. SCB Abacus, represented by Dr. Sutapa Amornvivat (8th right), Chief Executive Officer, and Siam Commercial Bank, represented by Mrs. Pikun Srimahunt (7th right), SEVP, Head of SME Segment, supported the project by offering digital loan service for local retail stores participating in the Blue Flag project.

Leveraging artificial intelligence (AI) and machine learning technologies powered by SCB Abacus, the digital loan platform allows sellers to apply for loans online and receive instant credit approval without additional paperwork, with personalized loan terms and credit line. SCB is Thailand’s first bank to introduce AI-powered lending platform to help small businesses access funding with ease to expand their business to meet market demand and stay competitive in the digital age.

Launch of “Perm Poon” the first mutual fund advisory chatbot in Thailand

SCB Abacus and SCB Asset Management launches “Perm Poon”, the first mutual fund advisory chatbot in Thailand, to uplift investment accessibility for customers

SCB Abacus together with SCB Asset Management (SCBAM) has unveiled “Perm Poon” chatbot available on both LINE application and Facebook Messenger. This chatbot is capable of addressing queries in mutual fund investments and provide personalized recommendations to users instantly with ease. This is part of an overall effort to improve accessibility to mutual fund investments especially amongst the digital natives who regularly spend time on digital platforms in their everyday lives.

Dr.Sutapa Amornvivat, Chief Executive Officer, SCB Abacus, mentioned “Nowadays, we have seen the important role of AI technology in enhancing products or services to better address business needs across most industries. The development of “Perm Poon” chatbot represents another successful milestone for us in leveraging AI technologies such as natural language processing (NLP) and machine learning to directly converse with users, identify their queries, and respond in real-time. “Perm Poon” chatbot will help to transform the process of personal investment by providing access to financial information and advice to a wider audience. All of which will promote greater financial awareness and sustainable wealth creation.”

According to Mr.Narongsak Plodmechai, Chief Executive Officer, SCB Asset Management (SCBAM), “SCB is committed to creating new experiences for the customers by providing investment guidance through digital channels which are easily accessible. This coincides with current user behavior in the age of smartphones which are used in almost every aspect of daily life. These devices act as the first and main source where people seek information. As such, we sought to create “Perm Poon” together with our technology partner, SCB Abacus, who provided chatbot development and AI expertise. The chatbot is able to cleverly offer advice on mutual funds whether information on specific funds, funds to invest based on user objectives, or the ideal allocation of funds types based on user profile. We believe this chatbot will both greatly benefit and be well-received by customers especially novice investors.”

“Perm Poon” chatbot on Facebook Messenger is available now and will go live from December 4th 2019 onwards on LINE application. Interested users can access this chatbot at the following links:

LINE Account:

Facebook Messenger: