Growth Marketing Manager

What you will do

• Lead the growth of user/loan acquisition by managing and optimizing paid media channels across key ad platforms and affiliate networks 

• Optimize retargeting campaigns under paid media channels to maximize full-funnel performance 

• Design and execute data-driven experiments to improve campaign performance 

• Use data analytic tools for ad-hoc analysis to diagnose and troubleshoot performance 

• Lead MarTech-relevant projects by partnering with data science, data engineering and developer teams to create tools and manage the channels at scale 

• Partner with in-house creative team to develop creative asset variations for testing and strategize with in-house data scientist/engineer on automation initiatives 

• Lead projects and collaborate with both internal and external teams including special projects
   

What we are looking for

• B.S. in Computer Engineering, Computer Science, Math/Statistics, Economics or other quantitative fields 

• 3+ years of experience in data-related fields. Experience in marketing is a plus.

• Intermediate to Expert level in Excel & SQL and data analytics tools such as Big Query, PowerBI, Data Studio 

• Experience in experimentation with A/B testing and translating data into insights  

• Experience in planning and implementing media plan/tools is a plus 

• Experience in mobile marketing analytic tools is a plus 

• Experience in Data Science/Analysis for Marketing with Python or R coding skill is a plus 

• Ability to give input, evaluate and recommendations on investments in MarTech 

• Able to communicate in both English and Thai effectively 

• Able to work in cross-functional team environment 

• Strong organizational skills and attention to detail 

Interested in joining our team, please send your CV and your portfolio (if any) with following email subject "Joining Abacus Family: Growth Marketing Manager" to careers@scbabacus.com